I started Databert after meeting one too many teams running a serious business out of a dozen spreadsheets and a handful of macros that only one person understood. The reporting was not poor because anyone was careless. It was poor because nobody had ever been given the time to model the data properly.

Most consultancies spread themselves across every tool in the Microsoft ecosystem, and a dozen outside it. I do not. I work in Power BI and Microsoft Fabric, and that is the whole list. Real depth in two tools is worth more than passing familiarity with twenty, and most reporting problems do not need a bigger toolbox. They need someone to model the data correctly the first time.

How I think about the work

Four things I will not compromise on

Clarity

A report that needs a training session to explain itself has already failed. I design for the person glancing at it between meetings, not for the person who built it.

Ownership

You should never be stuck waiting on me to change a filter. Everything I build comes with documentation and a proper walkthrough of how it works.

Precision

DAX has one right answer and several plausible looking wrong ones. I check the numbers against the source before anything ships.

Longevity

I design models and pipelines to survive the next hire, the next data source, and the next reorg. Not just the demo.

Who is behind it

The person you will actually work with

There is no account manager here, and no bench of juniors doing the build while someone senior drops in for the demo. You talk to me, and I do the work.

Rathan Raju
Rathan Raju
Founder and Principal Consultant

I work as a Senior Data Analyst, and most of my days go on analysing, processing, and interpreting data so the people who have to act on it can make better informed decisions. That means statistical methods and machine learning where they genuinely earn their place, and clear visualisation everywhere else.

Through Databert I deliver Power BI and Microsoft Fabric projects end to end modelling the data properly first, building the pipelines that feed it, then designing reports people trust enough to decide from. Most of what I get called in for turns out to sit underneath the reporting rather than inside it.

I am also a mentor at MentorCruise, which is probably the work I am best known for. I have helped over 150 people find their way into data careers, building and tracking a project plan around what each person is actually aiming at rather than handing them a generic syllabus. Explaining data clearly to that many people has made me considerably better at explaining it to a board.

Being straight with you

When I am probably not the right choice

Saying this up front saves us both a meeting. If any of these describe your situation, I will tell you on the first call rather than three weeks in.

You need several people delivering in parallel to hit a fixed date. I am one person, and I would rather turn work down than quietly miss your deadline.

Your reporting is committed to Tableau, Qlik, or Looker. Those are decent tools. I am simply not the specialist for them.

You want someone on site five days a week. I work remotely, with visits where they genuinely help.

You are looking for the cheapest possible dashboard build. I model the data underneath it, which costs more at the start and less every month afterwards.

Think we might be a fit?

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